Offer Purposeful Finance Articles to Your Members

Each month, you'll receive an article written to educate your members and provide them with financial planning strategies to improve their financial lives. You'll also receive high-resolution, royalty-free images which can be used with the articles on your website, in newsletters, or in social media.

Engaging member where they currently are

Purposeful Finance is unlike other sources of content which write articles to be evergreen and provide basic explanations of financial concepts. Our articles are written to be relevant to the current issues facing your members; providing a mix of current events, financial principles, and actionable advice.

When the 2017 Equifax data breach occurred, Purposeful Finance provided reporting on what happened, but also gave advice on concrete steps members could take to protect themselves - such as step-by-step directions on how to opt out of Equifax's arbitration clause.

Encouraging Conversations Between Members and Your Credit Union

This combination of education, advice, and relevance encourages members to seek help from their credit union whenever they have a financial question. And when these conversations happen, opportunities to serve members with appropriate financial products naturally arise.