Eight investment management firms threatened to stop using the CFP designation if the CFP Board expanded it’s fiduciary rule. Despite the bullying, the CFP Board still voted to improve the consumer protections in their Standards of Professional Conduct.
Between the wide range of meaningless job titles and the alphabet soup of certifications and designations, it's easy for an advisor to hide how they truly do business. One thing an adviser can't hide, however, is how they're licensed. Knowing the license will tell you what they can advise on, how they are compensated, and whether they are fiduciaries.