presented by the City of Rancho Cucamonga and Purposeful Finance

Educational programs are presented to provide unbiased information and help improve the financial lives of attendees. No sales pitches are allowed before, during, or after the seminars.

Avoiding Bad Financial Advisors & Scams

Saturday, Sept 21
9 AM to Noon


Protect yourself against financial scams, predatory sales practices, & simply bad financial advice. Plus how to interview & investigate a financial adviser. More details below

College Selection & Financial Aid

Saturday, Oct 12
9 AM to Noon


Strategies for families with children in high school to select the right college and maximize financial aid regardless of income level. More details below

Tax Planning for End of Year

Saturday, Nov 2
9 AM to Noon


End-of-year strategies to lower your 2019 tax bill and increase your refund under the new tax law; plus tax planning with ROTH Conversions. More details below

About the Presenter:

Joshua Escalante Troesh Fiduciary & Fee-Only Financial Adviser who works with clients across the country.

  • Tenured Professor of Business

  • Certified Financial Planner

  • Ranked #1 Adviser Nationally by Investopedia Advisor Insights*

  • Quoted in Forbes, Consumer Reports, CNBC, U.S. News & World Report, and other media.

Interested in a Different Topic?

View Additional Seminar Topics: New seminars are added regularly. Sign up to get notified when new seminars are available or request a seminar topic.

Tax Planning for Year End

Saturday, November, 2 9:00 AM to Noon


This seminar covers strategies families can implement to lower your tax liability during the last couple months of the year including deductions which can be moved from 2020 into the 2019 tax year. The seminar will also cover the changes to the tax code from the Tax Cuts & Jobs Act which impact individuals and families.

The seminar will also review multi-decade tax planning related to ROTH Conversions on pre-tax retirement accounts including tradition IRAs, 401(k)s, and 403(b)s.

The following questions will be answered:

  • How did the tax reform impact typical tax deductions?

  • What strategies can be used to lower taxable income?

  • How do I know if a ROTH conversion strategy is right for me?

  • When should I start a ROTH conversion strategy?

  • How do I calculate how much to convert each year?

A significant question and answer period will be included for your specific questions and a 30 Minute additional Q&A period will begin at 8:30 AM. 

College Selection And Financial Aid

Saturday, October 12, 9:00 AM to 12:00 PM


This seminar covers how to select a college and how to prepare family finances to maximize financial aid opportunities for families preparing to send a child to college. The seminar is designed for those with high school age children, although those with younger children will also benefit. Families are encouraged to bring their specific questions.

The seminar will cover government and private loan programs, federal loan forgiveness, and the long-term financial impacts of student loan debt. The seminar will also review the use of 529 plans, UGMA/UTMA accounts, and retirement accounts as college savings vehicles; along with tax and financial aid impacts of their use and the optimal college year for each to be used.

The following questions will be answered:

  • How does college selection truly impact career success?

  • How do I calculate the true all-in cost of a degree?

  • What is the mathematical impact of student loans on long-term financial planning goals such as purchasing a home or retirement?

  • What are the financial implications of different student loan options?

  • What are the student loan forgiveness options, what are their rules, and what tax consequences do they cause?

  • What financial planning strategies are there to organize finances and maximize financial aid eligibility?

A significant question and answer period will be included for your specific questions and a 30 Minute additional Q&A period will begin at 8:30 AM. 

Avoiding Bad Financial Advisors and Scams

Saturday, September 21, 9:00 AM to 12:00 PM


This seminar covers the common predatory sales practices, bad advice, and financial scams targeted at the public. The seminar will review typical bad financial advice and attendees are encouraged to come with their own specific questions. Emphasis is placed on the difference between financial advisers who are sales representatives obligated to maximize company profit verses fiduciary financial advisers who are legally obligated to do what’s in the client’s best interest.

The seminar will also review how to use government regulators’ websites to investigate a financial adviser, what questions to ask an adviser, and what answers to look out for.

The following questions will be answered:

  • What warning signs could people have investigated to avoid the Bernie Madoff scam (and others)?

  • What to do if my info was part of a data breach?

  • What do state regulators see as the top investor threats?

  • How do I know if a financial adviser is compensated as a commissioned salesperson?

  • What questions should I ask a financial advisor before hiring them?

  • What is a fiduciary and why does it matter?

  • How can I look up a financial advisor’s past and regulatory record?

A significant question and answer period will be included for your specific questions and a 30 Minute additional Q&A period will begin at 8:30 AM. 

Additional Topics

Check back regularly for when the following will be offered

Investing & Portfolio Construction

This series covers investing and portfolio construction to match your portfolio to your goals, including your required rate of return and accepting the optimal level of risk.


An overview of the investment landscape including how to start investing, account options, investing fundamentals, basic portfolio construction, mutual funds & ETFs, passive vs. active management, and asset classes including the stock market, bonds, real estate, and more.


Designed for those who have a basic understanding of investing, this seminar covers more advanced investing and tax planning techniques including strategic & tactical asset allocation, asset class selection, choosing Roth vs. traditional, and analyzing and choosing funds. The seminar also covers the academic research regarding successful investing strategies and dangerous strategies such as market timing, technical analysis, margin, and stock picking.


Designed for those with significant experience in investing, the seminar covers portfolio and tax optimization techniques including calculating Roth conversions, asset class correlations, measures of risk including standard deviation, return expectations, Monte Carlo analysis and sensitivity analysis, and more.

Retirement Planning: Balancing Investing for Retirement and Shorter-Term Goals

Prepare for retirement without over-saving. Seminar covers projecting retirement lifestyle and cost, determining required monthly retirement savings, optimizing 401(k)s, establishing personal retirement accounts, Roth vs. traditional accounts, investing & portfolio construction, and integrating realistic projections for Social Security and Pension benefits.

Preparing for Retirement: Social Security, Medicare, Pensions, & Investments

Retire confidently and with peace-of-mind. Seminar covers maximizing Social Security, Medicare & Pension benefits, the pros & cons of 401(k) rollovers, Roth conversions, minimizing taxes across decades, uses & danger of annuities, and investment portfolios, and investment withdrawal strategies for retirement.

The information provided in these seminars is for educational purposes only and does not constitute individualized investment, tax, nor legal advice. You should engage the services of a competent investment, tax, or legal professional for help with your unique situation. *Adviser Insights ranking based on audience voting of the helpfulness of adviser answers, investment returns, client satisfaction, or other factors were not considered.