This Week's Challenge


money's Purpose: help you achieve your goals.

Personal Finance is the "what" and "how," Purpose is the "why." Investing for retirement, saving for a home, and funding your kid's college are not simply personal finance decisions; each is grounded in a Purpose beyond money. Purposeful Finance will provide you with tools, strategies, and ideas to make Purpose the focus of your finances.

Research into behavioral economics and behavioral finance suggests that purpose, motivation, and psychology have a larger effect on financial success than math and strategy. 

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If you want to support Purposeful Finance you can whenever you shop at Amazon by using  You'll get the same great deals, and Amazon will send us a little money to help pay for the website and other costs.

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